EXAM QUESTION 8

The Observer is a newspaper company who is partnered with the Guadian newspaper company. They have a website format of their newspaper counterparts which houses hundreds of stories that cover a large range of categories, all with titles that entice the reader to read on. The deep blue colours provoke an underlying feeling of seriousness and formality that shows that the news articles are going to be quite formal and serious, not exciting and about celebrities, but most likely more about crime, politics, immigration and, if really important, external affairs (what's going on in other countries). The layout of the different articles in the different categories put the most important first, making them the biggest there, and in the sports section, the top stories have pictures whereas the others don't. The layout of the articles shows which are more important or interesting, or it might just be the newest one.

The first category you will encounter is the 'features' section. These are the top stories that most people want to learn/hear about. It mainly focuses on what the popular news is at that moment in time. It ranges from crime (in this case, rape) to immigration (refugees) to things about films and celebrities. These articles may entice the reader to investigate further as some have a quote, a small description or just a title. Case in point: 'Can I forgive the man who raped me?' is a good title as it captivates the reader whilst not giving them the full picture straight away. It creates questions that the reader will want to answer, and the way of doing that is to click on the article. Take note that the article is an example of only having a title with no quote or description (however, it could be debated that the title is a quote because it's written in the first person). Another story is that the musicians 'Sleaford Mods' describes living in modern Britain. This is an example of an article with a description and quote. The quote exclaims 'There is lots of pain' which can be taken as a humorous remark, to give the reader a feeling of happiness. The article conveys a comedic message to the reader, making the reader feel good. The description explains what the article is about, providing an insight into what you're about to read as you wouldn't be able to understand what the article's about from just the vague phrase 'There is lots of pain'.

The font used is clean and clear, making it look professional and fresh. The font used for the title at the top of the page is in sans-serif as it has flattened corners that don't thin out, making it look sleek and modern. All the other titles for the articles are in standard serif form, with the serif appearing at the end of each letter. This font is reminiscent of the font used in regular newspapers. It is also widely referred to as the 'Roman' font and/or 'Gothic'. The reason sans-serif has 'sans' in front of it is because it means 'without' in French. The reason they chose the fonts was because they wanted to make it look professional and clean, whilst being reminiscent of the newspapers.

ENIGMA SHORT FILM

Our group made a short film using the concept of enigma. The idea of our short film is that a box is delivered by a delivery man (the antagonist in disguise) to Charlie and Tom. Upon receiving the parcel, Tom and Charlie begin to look around the box, trying to find both a sender and whoever ordered it. Once they have finished going over the box, they take the box to the 'lab' where they proceed to open it. Upon opening it they discover a decapitated head, taking both by surprise. The final moments Tom exclaims something along the lines of: 'Who sent us this?' and then the camera pans to the antagonist (no longer in disguise) waving and smiling in a creepy fashion at them.

We used a number of camera angles (courtesy of myself) to make the recordings look quite cinematic. We used a tripod for most of the shots to give it a steadier pan movement and made it easier and better-looking because the camera wasn't shaking. We cut a hole out of the bottom of the box so Ben could put his head through, whilst hiding out of shot from under the tables. We also put bubble wrap around his neck to hide the hole so it looked authentic.

PHOTOSHOP EXPERIMENTING

PHOTOSHOP FUN

PLAYING AROUND ON PHOTOSHOP HOMEWORK

LEGO MOVIE POSTER ANALYSIS

The LEGO Movie poster campaign appealed to all sorts of audiences, old and young. They use a lot of codes and conventions such as the title, a tag-line, the billing, and of course, the main characters. The typeface is unique to the LEGO Movie as it hasn't been used by other movie's and producers. The characters are running from an explosion, with Emmet in the front, looking quite distraught and, put bluntly, scared. All the other characters look quite serious and ready for anything, whereas Emmet looks how most people would look running away from danger, making it seem like he's just like us, just a normal person; he's just like everyone else.

Wildstyle's close-up will appeal to the female audience as she looks strong, cool and independent. She's played by Elizabeth Banks who has starred in renown films like The Hunger Games, Pitch Perfect 1 and 2 and more recently the film Power Rangers. The Power Rangers film is aimed at children as well so children may remember her name and/or recognize her voice.

Lord Business' close-up makes him appear quite menacing and frightening, showing he has a hot temper. He is played by Will Ferrell who is well-known, especially for his stellar performance in the film 'Elf'. Elf is a child's Christmas film, so people may recognize his voice and enjoy his performance in the LEGO Movie. Adults may relate to Lord Business because he just wants to have everything neat and tidy and clean, and adults may want to keep everything tidy because presumably, children leave a lot of their toys around.

Vitruvius' close-up makes him seem incredibly whimsical and wise, like most old wizard-type characters in films. His appearance is akin to well-known wizards such as Dumbledor and Gandalf and is voiced by Morgan Freeman, an actor known for playing the character 'God' in Bruce Almighty and Evan Almighty. People may just find him entertaining as he often will speak in rhyme, making his dialogue interesting and funny.

The final poster is Emmet's and it shows him with a terrified expression on his face (like seen in the full-cast poster that shows them running from an explosion, I covered this in the first paragraph). All the audience may identify with this character as he seems incredibly ordinary (except I would personally describe him as 'extraordinarily ordinary') and proves that you can do anything if you put your mind to it.

Note/edit - I'm extremely sorry this is late work; I was under the impression that I had published it even though (as I now know) it wasn't so for that I give my deepest apologies.

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QUESTION 8

Film companies may partner with video game designers so they can relate to a larger demographic, such as Warner Bros. did with the Lego Movie.

The film was widely received by the public with critical acclaim with many topics in it relating to everyday life; it had something for everyone, humour for adults, teenagers, and of course, the target audience, children. The video game capitalizes on the success of the film and becomes fun for all the family in the first few scenes in the game. The audiences' mind is active, making them take things in even more frequently because they are processing it.