Q9 LEGO ad breaks

The LEGO Movie was a huge success and when it aired on ITV as Warner Bros. used the ad break to their advantage. When the film stopped for an ad break, the advertisements that would have originally played seemed altered from usual. The ads took on a LEGOfied form where rather than real life with real actors, LEGO characters took their place. This was an extremely clever move by Warner Bros. because they did something that hadn't been seen before and they generated 5% more revenue onto the opening weekend revenue.

The target audience was primarily a younger demographic (12 years old and below) but it certainly stirred a sense of nostalgia within the older audiences who may have grown up with it. This nostalgic feeling couples with the sense of humour in the original adverts convey so, therefore, people may chuckle along, enjoying the entertainment as much as the film.

Emmet's representation as the hero of the story whilst also being portrayed as weak and scared is a break from the stereotype of heroes being cool and calm in the face of adversity. This promotes a good image of self as the tagline on many of the posters is: 'The story of a nobody that saved everybody'. This makes it seem as though anyone can do anything if they put their mind to it - which is a beautiful message (and it's true)!

Similarly, with the character Wyldstyle, the stereotype of being the damsel in distress is broken and she in-fact saves the main protagonist multiple times. This is a growing trend as women's rights and strength are getting more and more recognised in society so the showing of strong women to impressionable children boosts the image of women and helps young girls feel empowered.

Bob Marley cover - Q4

Refer to Extract 1 in the insert. Analyse the representation of Jamaican Reggae music andmusicians such as Bob Marley in this MOJO front cover. (5 marks)

This MOJO Magazine has gone against its normal stereotypes of having very black and white colours and rock stars by featuring a full-colour picture of the reggae star Bob Marley. Bob Marley’s name is emblazed in the Jamaican colours which shows how he was very colourful and how that colour now represents reggae due to its origin. Reggae is a big influence in Jamaican culture and having Bob Marley on the front cover of MOJO Magazine shows that they respect all cultures and music.

Having Marley covering the masthead shows how important he is and makes you realise how big he is in the reggae music scene. The cover mount includes the words ‘explosion’ and ‘classics from the birth of reggae’ which connote excitement and ‘classic’ a sense of nostalgia. Rather than a stern and serious face, Marley is smiling and looking directly at the reader as if he’s happy to see them – this breaks the usual stereotype of rock icons being portrayed as serious, even saints in some. However, the magazine also keeps a bit of its stereotype with ‘BOWIE THE LOST ALBUM’ coupled with a black and white photo of Bowie looking over his shoulder.